On 3 December, KMU 'From Idea' team was awarded the grand prize in the contest, 'The first Charm soju marketing & design company KUMBOKJU.' They got the 2,000,000 won scholarships with the marketing idea, 'Creating new brand value strategy of Charm soju.'
The contest, aimed at undergraduate and graduate students, has held from October, 11 to October, 21. In the contest, 159 teams competed. Seven teams passed the initial screening, and the grand prize team was selected from a presentation.
A KUMBOKJU official said, "We will reflect the local university participants' attentions and passion to our company's policy, and reform as a leading company in Daegu."