A Keimyung student marketer’s team came first in a marketer contest for their clever idea and remarkable events, resulting in making cash receipts used more frequently.
The team, “Fighting My Daddy,” is made up of four Keimyung students: Kim Dong-kyung (Junior, Dept. of Business Administration), Kim Do-yun (Senior, Dept. of Business Administration), Lee Kyung-Hae (Senior, Dept. of Business Administration), and Yun Ji-Hye (Senior, Dept. of Tourism Management). Last May they were chosen as student marketers among a high 23:1 competitive rate from 1872 applicants and received a testimonial, medal, and three million won prize money during the ceremony held by the National Tax Service. The team has been encouraging people to use cash receipts more often in places crowded with people.
Yun Ji-hye, who is in charge of marketing in the team, said, “Even though we Koreans are used to using cash, we are not used to gathering cash receipts.” Last year we experienced the benefits of tax deduction via as much as one million five hundred thousand won by using cash receipts. She made a slogan, which said, “Just getting cash receipts made half of my tuition fees. It is practicing love to parents for 365 days.” She also added that habitual use of cash receipts in daily life not only helps economically but also makes it possible for us to confirm where we spent the cash so that we can learn to spend more wisely.