On February 28, KMU students won first prize and prize money of 5 million won at the 14th MTN College Student Advertising Competition held at the FKI Conference Center in Yeouido. This was the third prize for them at the competition over its 14 year history.

The students chose Samik Furniture as an advertising topic, which is an unfamiliar traditional furniture company. They thought Samik Furniture has a strong but older image, and tried to transform it into a friendly brand image. The judges commented, “The novel ideas and visual editing techniques of nonprofessional students are as good as professional advertising companies”. Yoo Young-min, the head of the team said, “I am delighted that all of my team members were awarded the first prize. This contest was a great opportunity because we could actually experience applying what we learned at school by directing advertisement and editing videos ourselves”.