Campus News

Hengso Museum’s New Shop, TAMM


On May 19, the new Hengso Museum shop, TAMM, opened. This brand was created by students of the Dept. of Fashion Marketing. Students reinterpreted traditional products like Korean patchwork from modern viewpoints

The Department of Fashion Marketing has displayed their graduation work in Hengso Museum several times, but they did not sell products. However, this time, they planned a new real brand and a shop to be run by the department to display graduation work. Students made 3 teams, a marketing team, a design team, and a promotion team, to create the brand and operate the shop. They did market research, planned the products, and produced the shop by themselves.

TAMM’s products are stationery, interior decorations, accessories, toys, and souvenirs of Keimyung University.