On May 14, a special lecture by Lee Je-seok, a graduate of KMU, and regarded as an advertising genius, was held in Woonjae room in Euiyang Hall.

After graduating university, Lee Je-seok went to America and was awarded many prizes in the field of advertising. An interviewer asked him why he made public service advertisements. He answered, "I want to make other people do good deeds."
He emphasized, "Follow your own worthy rules rather than rules which others follow."

He advised people "To make creative advertisements and look at everything with a different viewpoint."