Do you know about POP advertising? Have you ever seen POP advertising? If I ask in this way, most people would answer no, but whenever you go to downtown or to a supermarket, you certainly see lots of POP advertisements. For example, at a store downtown you can see “bargain sales” or “on sale” signs. This is POP advertising. POP advertising is close to our lives and influences our purchases. Now I will examine POP advertising in more detail. POP is an abbreviation for Point Of Purchase. POP advertising leads consumers to stores and influences them to buy goods. POP advertising is more influent
As you know, Insa-dong in Seoul is one of the places where Korean culture has been protected well. There are old buildings, numerous stores, and an antique auction is held on the 15th of every month. Many foreigners visit to see and experience Korean traditions and culture. In December 2004, Insa-dong entered a new phase with the opening of a new 500 meter-long street called Ssamziegil Street. The "street" is actually a distinct building that consists of sloping alleys rather than floors. That is, you can go up from the first floor to the top level sky garden without stairs. More than 70 uniq
Opening the dictionary can often be seen as laborious trudge, a tedious necessary in times of doubt, but it doesn’t have to be like that. When we are opening the dictionary we are performing a similar role to that of Howard Carter as he opened the door to the sarcophagus of the great king Tutankhamen under the sands of the Egyptian desert. The dictionary, like the pharaoh’s tomb can serve as a time capsule; offering a glimpse into the past and informing us about society at a certain time. Words come loaded, like a weapon, primed with layers of meaning and historical significance. In my class
Do you know why butchers put green boards under their meat? Do you know why many flags of communist countries contain the color red? Green, the complementary color of red, makes meat look more delicious. Red on flags provokes challenge, courage and aggressiveness. Communists take advantage of this. Color is close to our lives and influences our mental state. Color MarketingMany businesses raise sales by using color marketing. Color marketing is a strategy that uses color to stimulate our desire and maximize sales. Pink has been booming in the fashion, cosmetics, interior design, and electronic
Various Technologies Ubiquitous technology is used in a lot of fields. The first is RFID (Radio Frequency Identification). It is the technology that exchanges information with the systems of a computer after a chip is attached to a product. There is much information about the distribution, production, and consumption of the product in the chip. Using RFID, a manager can update the product through the chip. The former bar codes have only information that was inputted at first, but RFID can change the information. In addition, RFID has a lot of functions. The functions are helpful for industry a
On December 7, 2020, Bin, who is a single career woman, gets up to a sweet melody. The electric bulletin board on her bed shows her temperature, blood-sugar level, and biorhythm.(p1) She washes her hair and watches TV through a mirror in the bathroom.(p2) When Bin arrives at her company, she says “Hello” to a statue that stands at the entrance of the company.(p3) The statue reads her voice and iris and opens the entrance. As soon as Bin enters her office, the light, computer, and coffee pot turn on. Her work starts as her secretary within a monitor tells her her schedule.(p4) When Bin wants to
We usually listen to the same famous popular music on TV or radio. However, there are people who pursue independent (indie) music. Many people are unfamiliar with indie bands. Indie bands are bands that are not associated with a major record company. Indie bands pursue cultural variety and display music of various genres. There was a performance honoring Kurt Donald Cobain, founder of Nirvana, in "Drug" night club near Hongik University in 1994. It is said to be the first indie performance in Korea. Indie musicians are making and distributing their own songs with small budgets by themselves, n